@anishaparmarlondon // United Kingdom
Anisha Parmar is an urban, ethnic, luxury fashion brand that is inspired by the melting pot of multi-cultural London – a hub for diversity and cultural cross overs with true British culture.
We make jewellery for the bold, confident & badass woman. All our necklaces, earrings and rings are handmade in our London studio with love. ‘Jewellery designer Anisha Parmar was born and raised in North West London and was tempered by not just her own family heritage, but also the melting pot heritage of her city. From her London studio, Parmar definitely draws from these eclectic influences as well as her formal training from the London College of Fashion, with collections and individual pieces visibly bearing the varied cultures that make up London’s urban landscape.
The inspiration for my jewellery stemmed from my masters collection, Authorised Identity. It explored my family’s migrant story from India, East Africa to Britain and its manifestation on body through extension of form and shadows created by large wood and metal structures. I wanted to convey these emotions and cultural cross overs in wearable jewellery & adornment.
I always delve into my grandmothers’ and mothers indian jewellery that they have collected over the years for inspiration. It is almost like my archive for looking at old pieces for new inspiration. I want the social message behind my work ; promoting a diverse and multicultural society to be essential as it is so important in these scary & troublesome times. I want the wearer of my pieces to feel confident and empowered!