@yumajai // Colombia
Yumajai is all about collaborating and use a co-creation process with local talented indigenous artisans and young promising designers in Colombia to fuse an ancient indigenous craft & art with a modern design approach to generate unique designs. Our philosophy s based on a co-creation design approach and the ethics of a win-win-win culture so that our brand supports the communities we work with while simultaneously creating unique fashion designs and social impact
What the name ‘Yumajai’ mean? In the Native Embera Tribe in Colombia, the word “Yumajai” refers to the Spirit (Jai) of the Rainbow (Yuma). It symbolizes the essence that each of us is a unique color in the world, and each color is an important part of the whole tribe, community, and world we are living in
Our social mission is to To improve the life condition & boost the opportunities of the native artisan’s communities in Colombia. we aim to solve The lack of opportunities and access to resources that the native artisan’s communities in Colombia have and to create new skills (soft) & education to thrive throw more sustainable and resilient future.
Each product has a meaning in the ancestral knowledge of the artisan we work with. each one as a name in English or Spanish and also in the native language of the tribe or group. each one of the pieces we co-create is an amulet loaded with deep and different meaning